About The Brand
Heaven’s Door is a high-velocity global brand, co-founded by Bob Dylan, in the super-premium Whiskey category. Only in market for 3 years, it is one of the most awarded new brands of whiskey launched in the past several years, with over fifty high-profile global spirits awards.
The Brand Manager reports into the VP of Brand Strategy and will be responsible for supporting strategic brand plan development and the tactical execution of it. He/she will be focused on the goals of building brand equity and driving short and long-term commercial growth.
This senior position requires an experienced consumer-centric person who has both a solid marketing and analytical background. This is an exciting opportunity for someone interested in contributing to building a highly successful brand in an entrepreneurial/start-up environment.
Major Responsibilities / Accountabilities
Marketing Plan Development: Support the development of the annual Marketing Plan.
Marketing Plan Execution: Executes Marketing initiatives collaborating with external agencies and internal resources. Focuses primarily on consumer marketing however may also develop and manage some trade marketing initiatives. Collaborates with the salesforce periodically.
Product Innovation: Helps execute product innovation initiatives within the brand portfolio.
Analysis & Optimization: Lead the analysis and reporting of the performance of all marketing initiatives, leveraging insights, and constantly optimizing ROI.
Marketing Budget Management: Management and optimization of all Marketing expenditures.
Proactive, Initiative Taking
Willingness to get hands dirty occasionally as is necessary in a highly dynamic startup environment
Minimum Bachelor’s degree (or equivalent)
Experience / Background
At least 5 years of marketing experience at an alcoholic beverages company. Mustcurrently be at the Brand Manager level
Strong digital marketing acumen including social, search, display, email marketing, CRM, etc.
Experience managing the various dimensions of the ecommerce channel
Public relations plan and program management experience
Budget development and management experience
Must be based in the Chicago area
BRAND MANAGER, HEAVEN'S DOOR
Chicago, IL (Headquarters)