For the last seven decades, Playboy and its iconic rabbit logo have been synonymous with breaking barriers and challenging the status quo with sophisticated and thoughtful content presented through the lens of fun, pleasure and freedom. Spirits, an obvious component in that equation, wasn’t part of the mix — until now. PLBY Group, Inc., owner of Playboy, has partnered with Spirits Investment Partners (SIP) to create Playboy Spirits. Under the Rare Hare brand, the joint venture offers a portfolio of Playboy-branded ultra-premium spirits to select markets around the world.

Playboy Spirits USAP Brand Summary

Click to download. (This file is password protected. For access please email Samantha Hoefs at

Playboy Spirits Brand Summary

Click to download.


This file is password protected. For access please email Samantha Hoefs at