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SIP

Corporate

BUILDING INSPIRING ENVIRONMENTS 

SIP’s Portfolio of Brands

THE RESTLESS SPIRIT OF BOB DYLAN.

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Bob Dylan has transcended music and deeply permeated our culture in profound ways. Dylan was awarded a special Pulitzer Prize in 2008 for “his profound impact on popular music and American culture, marked by lyrical compositions of extraordinary poetic power.” Bob Dylan is a restless artist who has always sought new mediums to express himself. With his latest creation and collaboration with SIP and Heavens Door Spirits, Dylan has found a new medium for his passion. 

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Rare Hare invites you on a discovery of rare stocks, unique blends, and boldly finished spirits in collaboration with artisan producers around the world. It’s our privilege to share these extraordinary spirits for our close friends to savor and share.
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Playboy Spirits is set to debut a compelling tequila portfolio named 3Hares in 2024, marking our entry into the dynamic tequila market. Our strategic approach centers on a collaboration with Gran Casa Centinela, a distinguished Mexican tequila producer renowned for its century-old traditions and unwavering dedication to quality craftsmanship.

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Team Members

Marc Bushala

Chief Executive Officer

Marc is a serial entrepreneur with a 30-year track record for creating and managing successful, dynamic businesses across the marketing services, real estate, food and beverage, media and entertainment sectors in the United States and Europe. Marc’s business savvy and creative spirit first drove him to launch two music television channels in Eastern Europe, with Sir Bob Geldof. With no rest for the wicked, he invested his earnings into what are now thriving real estate and hospitality portfolios, paving the way for his next feat – the spirits industry. Marc was formally President and CEO of Angel Share Brands, LLC, owner of Angel’s Envy Bourbon. Harnessing his broad expertise into an entrepreneurial ecosystem in the spirits sector, Marc founded SIP in 2015 for the creation, incubation, and growth acceleration of early-stage businesses.

Will Plumpton

President

Will Plumpton joined SIP as group President in January 2024. Prior to joining SIP, Will spent the last 18 years at Magnetar Capital, a $14B multi-strategy hedge fund based in Evanston, IL. While at Magnetar, he served as COO for the Systematic Investing business unit and Head of Portfolio Finance for Magnetar globally. In his role of COO of Systematic Investing, he managed all aspects of the business unit’s operations, accounting, budget, operations, IT, legal, compliance, risk management and human resources. He also served as a member of Magnetar’s firm-wide Management, Operations and Investment committees, including co-chairing the firm-wide Investment Committee. At SIP, Will’s role will span across debt and equity capital markets, investor relations, finance and operations.

Alex Moore

Chief Operating Officer

Alex joined SIP as Director of Operations and was quickly promoted to COO in October 2022. Offering experience in both spirits and canned alcoholic beverage categories, Alex began his distilling career at Breckenridge Distillery where he played an integral role scaling the company after its initial acquisition. In 2018, Alex co-founded Sneaky Fox Spirits as well as an Illinois based co-packing pilot plant for ready to drink cocktail innovation. At SIP, he utilizes his distilling experience and passion for innovative business to optimize operations and production across all brands.

Rudy Costello

Chief Commercial Officer

Rudy joined SIP as our new Chief Commercial Officer in October 2024, bringing over 20 years of experience in the beverage alcohol space. Rudy served as the CEO of Global Stoli Group (Stoli Vodka) and most recently served as the President and Chief Commercial Officer of Long Drink, which grew from 400,000 cases to over 3 million cases under his stewardship.  Prior to joining Stoli Group, Rudy spent ten years at Beam Suntory where he held several senior level positions in finance and sales, including Finance Director the East Region, Regional Sales VP for the East Region, and SVP, General Manager for the SGWS Region. 

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Jonathan Marks

Chief Marketing Officer

Jon  joined SIP as Chief Marketing Officer in September 2024 with 15+ years of experience in brand building and strategy.  Prior to SIP, Jon spent 8 years at Beam Suntory, almost 7 of which was overseeing the Small Batch portfolio globally in roles of increasing seniority before leading U.S. Maker’s Mark. In his time on Small Batch he grew the portfolio 2.5x in revenue, launched 4 new brands, repositioned 4 others, led countless renovation, innovation & marketing campaign launches, and led the expansion of the portfolio in key markets outside the U.S.  Prior to his tenure at Beam Suntory, Jon held roles in brand management and customer marketing at Mars/Wrigley, Google and Unilever. Jon holds a BBA from the University of Michigan and an MBA from the University of Chicago.

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Al Vallejo

Chief Creative Officer

Al is a self-proclaimed “graphics geek” with over 30 years of design and commercial print experience prior to joining SIP. Al has worked with companies of various size and industry worldwide to reach their target market through compelling visuals and storytelling by analyzing trends and consumer dynamics to develop innovative strategies that differentiate brands in the marketplace. 

Erin Steinman

Vice President of

Special Projects

Erin works directly with the executive team to help monitor the business, identify in growth opportunities, create operational best practices, and develop long-term strategic plans. Erin is a results-driven business analytics and finance leader who has spent considerable time working in commercial, corporate, and marketing environments. Prior to joining SIP, Erin spent a decade in various financial management roles at Pernod-Ricard, most recently as the Finance Director for New Brand Ventures, with CFO responsibility for Smooth Ambler Spirits.

Taylor Hening

Director of Finance

Taylor joined the SIP team in October 2023, from a private equity-backed seafood manufacturer where she led all finance and accounting related activities including month-end close, treasury functions, budgeting and liquidity forecasting, and managed teams across 3 manufacturing facilities. Prior to that, she worked for a family office in the Chicago suburbs providing due diligence on potential investment opportunities. Taylor spent the bulk of her career as an auditor at RSM, where she was part of the Heaven’s Door audit team and specialized in PE backed food and beverage companies. As the Director of Finance at SIP, Taylor manages the GAAP financials across the brands and leads financial reporting and analysis efforts to strategically report out results.

Lindsey Zwartz

Senior Manager of Operations

Lindsey Zwartz comes to SIP wealth of experience in supply chain and operations, currently serving as the Senior Manager of Operations at SIP. With a background in chemical engineering, Lindsey has honed her expertise through various roles at Diageo, including logistics, project management, liquid development, and raw materials procurement. Lindsey is also a certified brewer, a certification she received after a stint at the Guinness Open Gate Brewery in Baltimore, MD. She is also responsible for bringing many products to our shelves, including Bulleit ready to drink cocktails. At SIP, Lindsey uses her holistic supply chain expertise to drive cohesion throughout the organization.

Ken Pierce

Master Distiller

Ken has been in the beverage industry for more than 40 years. His early days in the distilled spirits industry started with Barton Brands of Georgia. He started as Plant Chemist and later became Quality Control Manager. After six years the company transferred him to Bardstown, KY to its distillery now known as the Barton 1792 Distillery. Ken started his work in Bardstown as Senior Chemist, a short time later Chief Chemist, then Director of Distillation and Quality Assurance, before being named Master Distiller. 

 

During his time with Barton, he trained under the three previous Master Distillers. Pierce has been involved in all aspects of bourbon production from the evaluation of incoming grain to the selection of mature whiskey. Ken was instrumental in the development of 1792 Small Batch Kentucky Straight Bourbon Whiskey and its limited release expressions.

 

Ken has been involved with the Six Mile Creek Distillery project as Master Distiller since 2016. He has been involved with the design, startup, and operation.

THE RESTLESS SPIRIT OF BOB DYLAN.

Our American small batch whiskies and limited releases of special blends, barrel finishes and rare stocks are the perfect melding of art and craft; a collection of stories to be savored and shared. Heaven’s Door embodies the uncompromising passion, and restless spirit of Bob Dylan. 

WHISKEY MADE TO BE REMEMBERED

Every bottle carries a vision—shaped by restless minds and crafted by skilled hands. Our Lead Blender works with the world’s best distilleries to bring something meaningful to life. Recognized by industry leaders as among the finest, this is whiskey shaped by time, care, and a dedication to artistry. Pour a glass, and it becomes part of your own story, shared and savored for what it is: unforgettable.